This year’s edition of the Race to Reduce Challenge Visayas Leg will offer the biggest prize so far in a race in Cebu — P70,000 to the male and female first-place finishers in the full marathon, organizers announced in a press conference today.
Aboitiz Equity Ventures, Inc. (AEV) chief reputation officer Sebastian Lacson said this year’s run will be bigger because the event is co-organized by the Cebu Provincial Government as a highlight of the month-long celebration of Cebu Province’s 442nd founding anniversary.

RACE SINGLET. Cebu Governor Gwendolyn Garcia with the race singlet for the Capitol-Aboitiz Race to Reduce Challenge on August 14. With the governor in yesterday’s launching are Liloan Mayor Duke Frasco (left) and Aboitiz Equity Ventures, Inc. (AEV) chief reputation officer Sebastian Lacson. Click to enlarge. (PHOTO BY MARLEN LIMPAG)
In their staging of the event last year, Aboitiz was able to gather more than 2,000 runners. In this year’s staging of the run, Lacson said they are targeting 5,000 runners to join.
The run will be held on August 14 at the Cebu International Convention Center (CICC) at the North Reclamation Area in Mandaue City. It will have 3K, 5K, 10K, 21K and 42K categories.
For the first time in a race, organizers will be offering several registration options that include the choice of not having a singlet, which Lacson said they are encouraging. “Most runners prefer to wear their own running shirts because they are already comfortable with it,” he said in the press conference.
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