The opening has been widely anticipated by Cebu runners. RUNNR stands out among sports shops because of its Footworx, an integrated system that helps runners pick the correct shoe for their foot-type and gait.

CLICK TO ENLARGE. A customer undergoes gait analysis through RUNNR Cebu’s Footworx system. The running specialty store finally opened its Cebu branch in Ayala Center Cebu last Saturday.(PHOTO BY MAX LIMPAG)

The system has three components: 1.) Footdisc Analysis System, which uses thermodynamics to determine foot types; 2.) high-speed video gait analysis where customers are made to run on a treadmill while a camera captures the way they run to check for their pronation angle; and 3.) Flashfit custom insole molding process that creates customized insoles while the customer waits.

I underwent testing by the Footworx system and found that I over-pronate and would therefore need Stability shoes.

CLICK TO ENLARGE. RUNNR Cebu sells items that were previously unavailable or hard to find in Cebu City.

RUNNR Cebu sells items that were previously unavailable or hard to find in Cebu City. The store sells Hammer power gels and bars Sport Beans. It also sells Fuel Belt and Nathan hydration packs.

The store also sells its own line of running socks, which are the best pair of socks that I’ve used while running. The store also sells Polar watches and heartbeat monitors.

RUNNR Cebu also has a good selection of running shoes and apparel. A prominent part of the store displays Newton Running Shoes, which are specially engineered for running. Toby Claudio, RUNNR founder, told Cebu journalists and bloggers in a recent briefing that he only runs in Newton shoes.