Specialty running store RUNNR opened its Cebu branch last Saturday at the second level of Ayala Center Cebu across TimeZone.
The opening has been widely anticipated by Cebu runners. RUNNR stands out among sports shops because of its Footworx, an integrated system that helps runners pick the correct shoe for their foot-type and gait.
ROBERTO “Toby” Claudio, Jr. hated running because of his bad back and anterior cruciate ligament injury.
But he later found out that with the proper form and correct pair of shoes, he could run despite his bad back and knee injury. Now, the eponymous eldest son of Toby’s Sports founder Roberto Claudio, Sr. regularly runs and has even finished the half-marathon. He’s still planning to run his first full marathon and is considering doing it during the Cebu City Marathon on Jan. 10, 2010.
ONLY IN A NEWTON. Toby Claudio explains to Cebu bloggers and reporters what sets a pair of Newton Running Shoes apart from those of other brands. Claudio, who runs only in Newtons, is the founder of the running specialty store RUNNR, which will open in Cebu in the first week of December. CLICK ON PHOTO TO ENLARGE. (PHOTO BY MARLEN LIMPAG)“Running is not as easy as it looks. It’s hard on the body,” Claudio said in a briefing last Saturday for Cebu journalists and bloggers on the opening in the city of his running specialty store RUNNR.
From “zero running,” Claudio said he was able to regularly run relatively injury-free after learning the proper running form, particularly ChiRunning, and wearing correct shoes.
“Many still use improper footwear for running. That and the lack of proper technique can cause pains. Then they stop,” Claudio said. “The solution is to get the right shoes. Choosing the wrong shoes can cause a lot of problems.”
For quite some time, Cebu runners have been anticipating the opening of a Cebu branch of RUNNR, a store that specializes in the sport. It was common advice to Cebuano runners visiting Manila to drop by the RUNNR store in Bonifacio High Street.
On Nov. 19 (UPDATE: RUNNR will now open in the first week of December), Cebu runners finally get their wish as RUNNR opens its second branch at the 2nd level of Ayala Center Cebu.