R.O.X. is “the biggest outdoor sports and recreation hub in Asia,” the company said in a press statement.

Its shop in Ayala Center Cebu has two levels, packed with outdoor sports recreation gear and equipment for hiking, climbing, water sports, surfing, adventure travel, wellness, biking and even scuba diving.

ADVENTURE SHOP. R.O.X or Recreational Outdoor eXchange in the Active Zone in Ayala Center Cebu sells sports recreation gear and equipment for hiking, climbing, water sports, surfing, adventure travel, wellness, biking and even scuba diving. CLICK TO ENLARGE. (CONTRIBUTED PHOTO)

R.O.X. is “one-stop shop for all your outdoor needs.”

R.O.X carries brands such as The North Face, Columbia, Mt. Hardwear, Jamis, Keen, Eagle Creek, Habagat, Rudy Project, Blood Red among other local and international brands.

The company said it is also working closely with the Department of Tourism to promote the country and provide adventure tour packages like hiking, camping, river rafting, kayaking and eco-tourism tours like bird watching.

The R.O.X. shop in Cebu is only the second outlet in the country.

“R.O.X’s second store will give the Cebuanos, most especially its growing number of outdoor adventure enthusiasts, a whole lot of options for recreation sports, outdoor activities and explorations because Cebu is where the adventure is,” the company said.

On March 26, R.O.X. Ayala Center Cebu will be launched in a program that will have Tourism Secretary Ace Durano as special guest. Among the highlights of the launching is an R.O.X. outdoor wear fashion show.